I support tech companies of all shapes and sizes as a consultant and fractional CMO. Depending on my client’s requirements and existing staff, I provide sales and marketing alignment, creative direction, digital marketing, account based marketing (ABM), and partner relationship management. I also serve as the liaison between the CMO or VP of Sales & Marketing and outside agencies.
Over the last 15 years, I have focused entirely on the tech industry serving as the full-time marketing executive for two rapidly growing computer companies and a leading system integrator targeting the world’s largest OEMs. As a player/coach, I will go to bat for any sales person from rookies to veterans; spend hours upon hours with product managers deciphering their vision; or be on-call for the CEO translating their objectives to action.
I’ve immersed myself into the technology channel, navigating large companies such as NVIDIA, HP and Intel for partnership optimization, connecting dollars between sales, marketing and buyers. I've also partnered with incubation teams and start-ups for short-term, all-hands-on-deck rapid growth.
My early career challenged me with a crazy range of clients, from sporting goods and tech start-ups, to a German beer entering the US market. I’ve simplified complex messaging for an early biotech, while launching products and services for multiple computer software and hardware manufacturers.