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No two businesses are alike. 

If too similar, then those companies are not doing what it takes to set themselves apart. Once a company falls into a repetitive cycle of doing the same things over and over and expecting different results, it's not only chaos, but a waste of resources.

If you’re not “mixing it up,” trying new things, and forcing your business to evolve, growth is difficult. Why? Your competitors are likely evolving, innovating, and pushing themselves to think differently, continuously searching for that competitive advantage.

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